WORK

I’m João, a bilingual (English & German) Creative Lead and Copywriter based in London. I specialise in social and earned-first campaigns that people actually want to talk about.

My perspective is shaped by a mix of international mileage and being chronically online. And the philosophy is simple: if it can’t compete with a great book, a beautiful film, or a delicious piece of organic content, it’s not working hard enough.

Some call it a culture-first approach. I call it a common sense approach.

See the work. Say hi.



Requests, compliments, insults:
hi@joaoemmerling.com



Brands I’ve worked for: Coca-Cola, Volkswagen, Ray-Ban, Heineken, Captain Morgan, Sky, Canon, Porsche, Philips, Uber, Mercedes-Benz, Bumble, Get Your Guide, Costa Coffee, Yamaha, Deutsche Bahn, H&M, Tate, Lumas, Habitat, Global Citizen, BVG, Boiler Room, Zopa, Pampers, Converse, Johnnie Walker, Swatch, Gordon’s, Philips, Zalando, The Economist, Gillette, Red Bull, Oral-B  


Creative Lead
Sky Creative
2024-2025
London

Freelance ACD/CD
Special London
Billion Dollar Boy
BMB
2025
London

Senior Creative
Virtue/VICE
2021-2024
London

Freelance/Contract Creative
2014-2021 
London/Berlin/Zurich



Master of Arts
Media & Communications
Goldsmiths, University of London
2017 – 2018

Bachelor of Arts
Media Culture
Bauhaus-University Weimar
2012 – 2016