Coca-Cola / 2023
Bringing Coke into the AI age
Creating the first AI-inspired Coke ever.
Coca-Cola wanted to imagine what Coke might taste like in the year 3000. I helped turn that provocation into a global launch that blended AI, product innovation and culture.
Y3000 became the first Coke flavour developed with the help of AI. I worked on naming and campaign ideation, including Y3000 Cam: an AR experience that reimagined people’s surroundings through a more optimistic vision of the future.
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The launch culminated in a takeover of the Las Vegas Sphere and generated more than 5 billion earned media impressions. AdAge named it the #1 AI Activation of 2023.
