João Emmerling is a Creative Lead and Copywriter based in London.

He feeds off a mix of international mileage and being chronically online. His creative philosophy is simple: if the idea can’t compete with a great news story, a beautiful film, or a delicious piece of organic content, it’s not working hard enough.

Some call it a culture-first approach. He calls it a common sense approach.

Currently working as a team with Connor James.

See the work. Say hi.