Johnnie Walker
Bringing the iconic Walkers to Brazil
The campaign that brought the iconic Walkers to Brazil.
Johnnie Walker wanted to extend its global Walkers platform through artists with real standing in local culture.
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I worked on the Brazilian social campaign with São Paulo DJ Cashu, founder of the queer techno night Mamba Negra.
The hero film explored Cashu’s relationship with the city, its nightlife and its social fabric. Cutdowns for Instagram and TikTok brought the platform to Brazil through an artist already shaping its culture.
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