Volkswagen / 2024

Making performance impossible to sit still for

Three cars, three films and the fastest interview in the world.

Volkswagen R interview at speed
Creative / Copy2024
R is what happens when Volkswagen’s sensible side gets a pulse. My role spanned concepts, scripts and execution across three model films and one recurring format, making performance feel less like a specification and more like a personality.
For the Golf R’s 20th anniversary, my script and headlines admit that talking has reached its limit. The film searches for the right words, then lands on the only useful advice: stop talking. Start driving.
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The T-Roc R has two sides: polished city manners and 300 horsepower waiting to ruin them. My script follows a modern flâneur collecting small moments of beauty, before the car gets the final word.
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For Memory Lane, I developed a story that took the Touareg R somewhere quieter. A woman heads into the mountains with a lifetime in the rear-view mirror and the road ahead in focus. Heritage, without getting stuck in the past.
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I also created Q&R, probably the fastest interview in the world, and supervised its execution across three seasons. Guests tried to keep their answers together while a professional driver tried to shake them loose. This highlight features Sibel Kekilli.
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Four different ways to prove the same thing: R is not a badge you explain. It is a feeling you set loose.