Turning public transport into a perfume

It started with a perfume pun: Ö de PNV, a fragrance for the future of public transport. With musician Tomm¥ Ca$h as its surreal face, the idea turned the familiar codes of a luxury scent campaign into an argument for choosing trains over cars.

In the film, Tomm¥ Ca$h morphs into a train and carries Berlin into an uncanny, cleaner future. The fever dream makes a simple point: public transport creates more space to live, better air to breathe and a city that moves differently.