Volkswagen
Creating a buzz for the coolest van of our generation
One electric icon, retold through music, art and food.
The original Volkswagen bus already had a life in culture. So when it came back electric, we did not introduce it with another car campaign. We handed it to people with somewhere more interesting to take it.
Jayda G took the ID. Buzz on a field-recording trip, capturing doors, indicators, roads and forests. Back in the studio, she turned the journey into a track. A car launch you could listen to.
0:00 / 0:00
Barcelona duo Boldtron treated the van’s silhouette as raw material. They stretched its familiar shape into a digital sculpture that felt less like automotive design and more like a new object from their own visual universe.
0:00 / 0:00
Salt & Silver took the ID. Buzz beyond Hamburg to forage for local ingredients. They came back and turned the route into a supper club. The road trip became the menu.
0:00 / 0:00
One electric icon. Three creative disciplines. No conventional car launch required.