Putting Uber back on the map

Uber had become a legal argument before it could become an everyday habit in Germany. The comeback needed to lower the temperature, explain the service and give people a reason to smile. We started with a charm offensive on socials.

So we made every product benefit sound like a thought commuters were already having. Safer ways home ("For your un-scary ways home"). One more beer ("For your one-more-beer beers"). Elaborate barbecues ("For charcoal, halloumi and blankets"). Useful, local and knowingly German.

Then the lines took over the streets. High-frequency posters made the new voice familiar, while giant placements at Munich’s Odeonsplatz and Berlin’s Alexanderplatz made the comeback impossible to miss.