WOW / Sky / 2025
Putting Bundesliga above the fine print
A rights announcement with all the awkward energy of the people announcing it.
WOW had secured Bundesliga coverage from Friday through Sunday. Great news for football fans. Less exciting as a rights announcement. So we made the people delivering the message the entertainment.
In the first film, one exceptionally proud employee cannot stop selling the weekend. Not even when a colleague tries to squeeze in the legal details. Every disclaimer gets benched. The football message plays on.
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The second film takes the same behaviour into the studio. Another pitch, another interruption, another colleague discovering that nothing gets between WOW and a full weekend of Bundesliga.
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Short social cuts kept the mockumentary energy moving. One simple message survived every awkward glance and unnecessary detail: Bundesliga, all weekend, on WOW.
The fine print got cut. The football got the whole weekend.